Internet Marketing For Your Website: Tips On How It’s Done

online_business_networking_groupsInternet marketing has become as important, if not more so, than traditional marketing. With so many websites out there, companies now have the opportunity to reach a much wider audience, and with a good web design that incorporates search engine optimization (SEO), businesses can take advantage of boundless networking outlets, especially in the area of social media.

 

I just read an article at BloggerSavvy that spoke about the power of word-of-mouth advertising. This is one of the ways social media can help you with your internet marketing. In an article written by Kelly K. Spors for the Wall Street Journal, he states that “social media can help firms better connect with and market themselves to consumers and others in their industries, and they are often free.” In fact, websites like twitter, stumbleupon and digg are so popular that they have become part of many internet marketers’ daily lives. While having a website helps a business spread the word through the internet, you may also want to consider starting a blog as a companion site.

 

The plus side to creating a blog is the ability to go into more depth about your company’s niche market, products and services, and once you’ve built up some really good relationships through the social media networks, other people will begin to submit your blog posts to the various bookmarking sites and directories, which promotes your website even more. A good web design company can create a blog and incorporate it into your website for you; this way you can get traffic to both at the same time. The next thing you may want to consider is whether you want to hire a professional that is familiar with how internet marketing works.

 

Marketing a website and blog can be very time consuming, and I have found, better left to those who truly understand it. That’s why I recently hired a professional to handle my internet marketing for me. I’m so busy with my web design company and blog posts that I found it better to hire somebody who knew much more about how it all works than I do. Keep in mind, the key to internet marketing is networking and connecting with everybody in the blogosphere. This entails visiting the numerous social networking websites, visiting the websites of people you are building relationships with and commenting on sites that are in a similar market as you, just to name a few. As you can see, this can be a full time job, and if you’re busy running your business, you can’t really devote the time it takes to get the most out of this type of marketing.

 

While traditional marketing is still a vital part of promoting any business, internet marketing is growing by leaps and bounds. Owning my own web design company gives me a unique perspective on how many businesses today have a website for their company, and the numbers are growing everyday. It takes time and effort, but engaging your potential clientele in more personal relationships through social media has become a must in today’s technologically driven world. While I am fairly new to how this all works, I am educating myself quickly in order to catch up with the millions of people who already know the power of the internet. Being that I am a beginner, I welcome your thoughts, suggestions and comments; after all, that’s what building a connection is all about.

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Why You Need to Upgrade Your Website

If you’re like most people, you have a website for your business. In fact, as of Oct, 2008, “there were approximately 184,000,000 websites across all domains,” according to the Netcraft Web Server Survey. Websites have become vital to any business, especially in today’s global economy. While the growing number of websites is a good thing, as it helps promote and generate business, it also makes competing in the global market much tougher. One of the key things you can do to say a cut above the rest is to upgrade your website.

Many of you out there had your mother’s cousin, a friend or a college student build your original website. That may be a great way to save money, but in the long run, it could be the downfall of your business. With so much new technology out there, the global market demands you keep up, or you may get lost in the shuffle. Just because your college buddy knows more about how to build a website than you do, that doesn’t mean you should put your business website in his hands. With more and more business’s depending on the global economy, it is more important than ever to ensure you hire a company that is on the cutting edge, with regards to software design.

There are many reasons to upgrade your website, not the least of which is how it can help generate more business revenue. The global market has inundated the World Wide Web, which means you must have more sophisticated software to get noticed by those all important search engines. People do online searches from all over the world, which is how you can get business from everybody involved in the global economy and not just rely on local business. When you upgrade your website, you are also making it easier for your visitors to navigate around and get a good feel for what your business has to offer. There is nothing worse than getting traffic to your website, but losing business because the potential clients because it wasn’t user-friendly.

When you upgrade your website, you are also leveling the playing field with all the big guns in the corporate world. That being said, if you keep the website uncle Charley built for you, you could lose all credibility with future customers. As I mentioned before, technology is ever-changing, and if you have a website that was created for you in 2000, you are losing revenue to company’s that have directed their finances to online marketing. That brings up another good point; online marketing helps generate revenue, and, in most cases, it’s completely free to you. But, many of the software applications and tools you need to get the most out of this free marketing require you to have a website that can accept them and the older software that was used to build websites in years past doesn’t.

Running a business can be expensive, and there are a lot of different aspects of the business to keep in mind, but if you don’t upgrade your website you will be unable to compete the expanding global market, which in turn will cost you far more revenue than you will spend implementing new software. The global economy is growing daily and expanding to include more and more countries, towns, villages and cities. In order to not be left behind, you have to keep up with the changing times, and one of the best ways to do that is by keeping up with the changing technology.

How Corporate Portals are Revolutionizing Business

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Communication; when speaking about any relationship, whether it is personal or professional, good communication is a must. When it comes to corporate business, or any business for that matter whether it be big, small, or just starting out, it can make or break productivity and cause a loss of precious revenue. One of the most innovative technologies to come along in a while, corporate portals, is helping to streamline business, improve employee communication and stop the unnecessary loss of that all important revenue.

 By integrating a corporate portal into your already existing website, you can keep track of everything and everyone that has to do with your business. In fact, “some have gone so far as to call corporate portals the next generation of computing, saying that portals will do for global knowledge-work what the railroad did for the industrial revolution,” according to Information Week Online. The idea is that the corporate portal can automate all your company’s information in one central location on your website, thereby, reducing the amount of redundancy and miscommunication that can wreak havoc with the way you do business. Ok, so now we have an idea of why corporate portals are so important, but what are they exactly and how do they work?

Simply put, a corporate portal is like having the files of every office in your company located in one central location on your website. Moreover, there are software companies that can personalize the portal they are building for you to have separate pages for each employee. This allows the employee to stay on top of the work they have been assigned as well as keep the boss updated on what stage the employee is at on any given task. But there is much more to it than that. As we have come to see, many businesses are going paperless. Doing away with the extreme amount of wasted paper not only saves a company money, but as an extra-added bonus, helps protect the environment. For example, all those forms and contracts that need to be filled out can be accessed on the corporate portal and forwarded to whoever is in charge of organizing them. This would be a good example of a task page for the HR department. Corporate portals can also prevent the loss of valued customers.

Streamlining communication through corporate portals helps everybody in the company keep track of what their customer’s needs are. As any business person will tell you, their company’s survival rests on the attention they give their clients. Imagine missing an appointment because their message got lost; when you have one location to organize all the pertinent information, you are much less likely to run into this type of problem, because as workers move from task to task, job to job, and company to company, their basic work context travels with them. These are just a few examples of how valuable and asset corporate portals can be. The bottom line is that you want to ensure you hire a company that will work with you to design the program that works best for you business. Forget the canned software that’s out there; their limited, complicated and don’t give you the personal attention you need to take advantage of all the different aspects a corporate portal can provide.

The internet has made our lives much easier, and the exciting part is that it is constantly growing and revolutionizing the way we live and do business. In fact, it won’t be long before you can become even more mobile, as new technology will soon bring corporate portals to the iPhone. If you want to increase productivity, generate more revenue and improve your company’s culture through better communication, a corporate portal is something you should look into.