When Is It Time To Upgrade Your Website

We live in a technology driven world. That’s why upgrading your website can be one of the most important things you can do to help your business. Among other things, a website helps promote your company’s brand image as well as brand loyalty. With increased competition from the internet, you want to make sure your website stands above the rest and has up-to-date software. This can be especially important if you want to provide updated information to your customers in a timely manner. So, when do you know it’s time to upgrade your website?

The first and most obvious answer to that question is that you want to upgrade your website if it’s been more than a couple of years since you built it. You don’t want your customers to get the impression that you’ve neglected any part of your business, and new possibilities on the internet are emerging so fast that it’s easy for your website to look outdated. With new software coming out all the time, it can be difficult, if not impossible, for you to take advantage of all the marketing possibilities the internet provides. Without integrating some of this software into your already existing website, you may reduce your ability to promote your brand image and compete with the big guns out there.

Another key component when thinking about when to upgrade your website is how user-friendly your site is. One of the consequences of the internet being a relatively new medium is that users are still on the learning curve when it comes to knowing how best to utilize its possibilities. The way they navigate, read and interact with websites is adapting to enable more efficient browsing. Users have come to anticipate navigation being found in a certain place and being as easy to understand and follow as possible. In fact, one study found that one of the best ways to promote and maintain brand loyalty is by ensuring your website is high in user ability.  

Technology has come a long way and it’s done so very quickly. Because of this, a lot of websites were previously developed without anticipating the rapid changes in software and software applications. This means your website may be seriously behind the times, and that’s not good for your company’s brand image. Nobody wants to do business with a company they feel is out of touch. Enhanced organization and improved employee communication are two more reasons you may want to upgrade your website. At Datex Media, we can integrate a corporate portal into already existing software. This provides one central location for all your company’s needs, improving efficiency and streamlining your business. Another plus to this is it can improve your company’s carbon footprint because it can limit the amount of paper your business has to use.

Any good business knows that brand loyalty is vital. If you leave your website looking out of date, if your users find it hard to navigate, or if you look like you’ve neglected an integral part of your business, it’s probably time to upgrade. The internet is a fast-paced world, and you have to stay current, especially in terms of your website’s technology. Integrating innovative software, and giving your website the facelift it needs can go a long way in helping your company compete in the global market.

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Why You Need to Upgrade Your Website

If you’re like most people, you have a website for your business. In fact, as of Oct, 2008, “there were approximately 184,000,000 websites across all domains,” according to the Netcraft Web Server Survey. Websites have become vital to any business, especially in today’s global economy. While the growing number of websites is a good thing, as it helps promote and generate business, it also makes competing in the global market much tougher. One of the key things you can do to say a cut above the rest is to upgrade your website.

Many of you out there had your mother’s cousin, a friend or a college student build your original website. That may be a great way to save money, but in the long run, it could be the downfall of your business. With so much new technology out there, the global market demands you keep up, or you may get lost in the shuffle. Just because your college buddy knows more about how to build a website than you do, that doesn’t mean you should put your business website in his hands. With more and more business’s depending on the global economy, it is more important than ever to ensure you hire a company that is on the cutting edge, with regards to software design.

There are many reasons to upgrade your website, not the least of which is how it can help generate more business revenue. The global market has inundated the World Wide Web, which means you must have more sophisticated software to get noticed by those all important search engines. People do online searches from all over the world, which is how you can get business from everybody involved in the global economy and not just rely on local business. When you upgrade your website, you are also making it easier for your visitors to navigate around and get a good feel for what your business has to offer. There is nothing worse than getting traffic to your website, but losing business because the potential clients because it wasn’t user-friendly.

When you upgrade your website, you are also leveling the playing field with all the big guns in the corporate world. That being said, if you keep the website uncle Charley built for you, you could lose all credibility with future customers. As I mentioned before, technology is ever-changing, and if you have a website that was created for you in 2000, you are losing revenue to company’s that have directed their finances to online marketing. That brings up another good point; online marketing helps generate revenue, and, in most cases, it’s completely free to you. But, many of the software applications and tools you need to get the most out of this free marketing require you to have a website that can accept them and the older software that was used to build websites in years past doesn’t.

Running a business can be expensive, and there are a lot of different aspects of the business to keep in mind, but if you don’t upgrade your website you will be unable to compete the expanding global market, which in turn will cost you far more revenue than you will spend implementing new software. The global economy is growing daily and expanding to include more and more countries, towns, villages and cities. In order to not be left behind, you have to keep up with the changing times, and one of the best ways to do that is by keeping up with the changing technology.