Happy New Year!

Happy New Year everybody!  My blog post today is going to be about the positive things we have to look forward to in 2009. The past year is almost behind us, and in many respects that’s a good thing. Come tomorrow, we all get another chance to start fresh. Whether you own a business or simply work for one, you may be thinking the outlook is dim. But there are things to look forward to, and ways to take advantage of the business opportunities that are out there, especially through the internet. For example, If you’re in the website development business as I am, there is always new and innovative technology being produced, and that only helps us serve our clients better. Here are a few positive things to focus on in 2009.

There are business opportunities out there

In an article for Forbes, Saj-Nicole Joni notes that,  “the opportunities will be extraordinary for business leaders who have the vision, skill and courage to move forward.” These opportunities, in large part, involve the internet. If your business has a website or a blog, there are brand new avenues for free marketing available to you on a daily basis. Even more than that, the technology that allows us to create these websites and blogs also allow businesses to enhance their image and leave a lasting impression on a much wider scale.

Encourage others

This comes from a blog post by Danny Brown. He sent a call to his followers on twitter, and asked them to tell him how they would encourage greateness in 2009. Inspiring others not only makes them feel better, it makes you feel better as well. When everybody is feeling positive, more positive things tend to happen. If your business has a website, try using it to thank your customers/clients in some way. Whether that encouragement comes in the form of a simple note, a personalized email or special deals. Let your customers know you appreciate them, and believe me, they will be a customer for life. Make your blog more interactive, this not only helps bring you more traffic and potential business, it’s also a great way to make people feel as though what they have to say matters. One of the things I believe will become bigger in 2009 is social media, which is very interactive, so encouraging this through your own business keeps you on top of the trend as well.

A new year means a new start

Come January 20th, we will have a new president and, for many people, that’s already a huge improvement from the past eight years. But no matter how you feel about the politics of it, a new president brings fresh new ideas and that’s what we need more than anything. The new administration also knows the power of the internet, so I expect technology to grow by leaps and bounds.

It isn’t all just doom and gloom out there. A new year brings fresh hope, and in order to acccomplish the goals you have for yourself and your business, a healthy dose of hope can only improve your chances. Encourage others, think outside the box and focus on the good news. We at Datex Media want to wish you all a very happy and successful new year, and I encourage you all to share your thoughts on what the new year will bring.

Internet Marketing For Your Website: Tips On How It’s Done

online_business_networking_groupsInternet marketing has become as important, if not more so, than traditional marketing. With so many websites out there, companies now have the opportunity to reach a much wider audience, and with a good web design that incorporates search engine optimization (SEO), businesses can take advantage of boundless networking outlets, especially in the area of social media.

 

I just read an article at BloggerSavvy that spoke about the power of word-of-mouth advertising. This is one of the ways social media can help you with your internet marketing. In an article written by Kelly K. Spors for the Wall Street Journal, he states that “social media can help firms better connect with and market themselves to consumers and others in their industries, and they are often free.” In fact, websites like twitter, stumbleupon and digg are so popular that they have become part of many internet marketers’ daily lives. While having a website helps a business spread the word through the internet, you may also want to consider starting a blog as a companion site.

 

The plus side to creating a blog is the ability to go into more depth about your company’s niche market, products and services, and once you’ve built up some really good relationships through the social media networks, other people will begin to submit your blog posts to the various bookmarking sites and directories, which promotes your website even more. A good web design company can create a blog and incorporate it into your website for you; this way you can get traffic to both at the same time. The next thing you may want to consider is whether you want to hire a professional that is familiar with how internet marketing works.

 

Marketing a website and blog can be very time consuming, and I have found, better left to those who truly understand it. That’s why I recently hired a professional to handle my internet marketing for me. I’m so busy with my web design company and blog posts that I found it better to hire somebody who knew much more about how it all works than I do. Keep in mind, the key to internet marketing is networking and connecting with everybody in the blogosphere. This entails visiting the numerous social networking websites, visiting the websites of people you are building relationships with and commenting on sites that are in a similar market as you, just to name a few. As you can see, this can be a full time job, and if you’re busy running your business, you can’t really devote the time it takes to get the most out of this type of marketing.

 

While traditional marketing is still a vital part of promoting any business, internet marketing is growing by leaps and bounds. Owning my own web design company gives me a unique perspective on how many businesses today have a website for their company, and the numbers are growing everyday. It takes time and effort, but engaging your potential clientele in more personal relationships through social media has become a must in today’s technologically driven world. While I am fairly new to how this all works, I am educating myself quickly in order to catch up with the millions of people who already know the power of the internet. Being that I am a beginner, I welcome your thoughts, suggestions and comments; after all, that’s what building a connection is all about.