Internet Marketing For Your Website: Tips On How It’s Done

online_business_networking_groupsInternet marketing has become as important, if not more so, than traditional marketing. With so many websites out there, companies now have the opportunity to reach a much wider audience, and with a good web design that incorporates search engine optimization (SEO), businesses can take advantage of boundless networking outlets, especially in the area of social media.

 

I just read an article at BloggerSavvy that spoke about the power of word-of-mouth advertising. This is one of the ways social media can help you with your internet marketing. In an article written by Kelly K. Spors for the Wall Street Journal, he states that “social media can help firms better connect with and market themselves to consumers and others in their industries, and they are often free.” In fact, websites like twitter, stumbleupon and digg are so popular that they have become part of many internet marketers’ daily lives. While having a website helps a business spread the word through the internet, you may also want to consider starting a blog as a companion site.

 

The plus side to creating a blog is the ability to go into more depth about your company’s niche market, products and services, and once you’ve built up some really good relationships through the social media networks, other people will begin to submit your blog posts to the various bookmarking sites and directories, which promotes your website even more. A good web design company can create a blog and incorporate it into your website for you; this way you can get traffic to both at the same time. The next thing you may want to consider is whether you want to hire a professional that is familiar with how internet marketing works.

 

Marketing a website and blog can be very time consuming, and I have found, better left to those who truly understand it. That’s why I recently hired a professional to handle my internet marketing for me. I’m so busy with my web design company and blog posts that I found it better to hire somebody who knew much more about how it all works than I do. Keep in mind, the key to internet marketing is networking and connecting with everybody in the blogosphere. This entails visiting the numerous social networking websites, visiting the websites of people you are building relationships with and commenting on sites that are in a similar market as you, just to name a few. As you can see, this can be a full time job, and if you’re busy running your business, you can’t really devote the time it takes to get the most out of this type of marketing.

 

While traditional marketing is still a vital part of promoting any business, internet marketing is growing by leaps and bounds. Owning my own web design company gives me a unique perspective on how many businesses today have a website for their company, and the numbers are growing everyday. It takes time and effort, but engaging your potential clientele in more personal relationships through social media has become a must in today’s technologically driven world. While I am fairly new to how this all works, I am educating myself quickly in order to catch up with the millions of people who already know the power of the internet. Being that I am a beginner, I welcome your thoughts, suggestions and comments; after all, that’s what building a connection is all about.

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SEO and Your Website: How Does it Work?

Got a website or a blog? If so, than you are at least familiar with the term SEO, or search engine optimization. It has become an integral part of any web design, especially if it’s for a business. So we all know it’s important, but many people are still confused as to exactly what it is or how it works. Because of this confusion, many businesses hire companies that claim to be SEO experts, and often times, they are making lofty promises and charging even loftier prices for their service.

SEO is an acronym for “search engine optimization” or “search engine optimizer.” The goal is to get your website and/or blog a higher ranking in the search engines and drive more traffic to your business site. There are a handful of things that go into achieving this type of specific web design, which include: content development, keyword research, expertise in specific markets and html formatting, just to name a few. Now, this type of service can be a good thing, especially if you or your company doesn’t have enough time to devote to this aspect of their business. That being said, many of these companies are promising immediate results and charging an arm and a leg for them.

From everything I’ve researched, it seems as if it takes more than a couple of days to generate heavy traffic to a website, in fact it can take several months. So, if you decide to hire an SEO specialist, be vary wary if they promise quick results. To me an SEO company is like a psychiatrist, in that it’s an ongoing process and one really never knows what is going to happen. Now that’s just my opinion based on what I’ve learned for my own web design company. Another question to ask is, is the money you are paying these people worth it?

Some of the quotes I’ve seen for SEO services range between $20,000-$30,000 and a monthly maintenance fee. It seems a bit pricey to me, especially if you can find out how to do it all yourself. But that’s the question, is improving your website’s ranking worth that much money to your business, and do you really need to spend that much or can you find companies that will do it cheaper? My feeling is that you have to devote a lot of time to your company’s blog and/or website to really get it going. Creating the web design is just the first step; you have to also ensure you are providing fresh, quality content to your blog on a regular bases, you have to research the appropriate and most-used keywords on a daily basis and you have to submit your pages to the various search engines and social networking sites. And that just scratches the surface.

So here are a few questions to all of you. How much do you think a business should pay for an SEO specialist? Do you think you even need to hire outside help for your website, or should you just do it yourself? How long do you think is a reasonable amount of time before you start seeing higher rankings and more traffic to your blog? And what are some of the warning signs to look for, when hiring outside help? I know one thing you definitely want to be careful about is hiring a company that breaks the rules set forth by Google. There are a lot of dirty tricks companies are employing, and they do get quick results; however, these results don’t last and it can get you banned from some of the most important search engines out there. Now let’s hear what you all have to say about it.