Content Management for Your Business Website

Having a website to help promote your business is an important step in creating a presence on the internet. Once you’ve made the decision to take that step, you want to figure out whether the web design you choose is static or dynamic. Today I’ll be discussing content management for a static website, and why this may be the route you want to take for your business.

 

Simply put, a static website, or “business card” website, contains information, or code, that doesn’t change. However, the site administrator can go in and update information on the website when necessary. This is a good option for most businesses, if all you’re looking for is to create a site that tells the public who you are and what you do, and you don’t need to update the site on a regular basis. There are several companies that allow you to build your own website such as Go Daddy and Network Solutions, but unless you are at least a little bit familiar with HTML coding, this can be very time consuming and frustrating.

 

You can also choose to have these internet companies build the site for you, but you may find that you aren’t getting the personalized attention and time that you need to ensure your site does everything you want it to or that you get the instructions you need to navigate your way around the administration of the site. If this is the case, you may want to find a web design company that offers a wider range of services. At Datex Media, we take the time to truly get to know our clients and what they’re specific needs are; the message they want to send and the web design that really speaks to who they are as a business and how they operate. Once the site is built, we also take the time to personally train our clients on how to work within the administration of the site.

 

One of the pluses to creating a static website is the fact that it can be built fairly quickly, giving your business a presence on the internet sooner rather than later. And unless your business needs to update your website on a daily or regular basis, a static one will cover everything you need. Once the website has been created, you can always go in and make changes to the content as needed. For example, maybe your business has added a new service and you want to make sure your internet audience is aware of it; all you, or the web design company, has to do is click on the category you want to change and then click on edit and type in whatever new information you want to be shown.

 

Now, there are about as many different ways to go about editing content as there are websites on the internet. Some people are comfortable formatting their own HTML codes and others aren’t; and it’s important for any business to know exactly what’s going into their website content, whether they choose to do it themselves, or leave it in the hands of the web design company that built it. In order to give our clients, and potential clients, the most personalized service we can, we’d like to hear from you, our readers. What administrative tools work best for you, which ones don’t you like and what would you like to see added to administrative templates? Please leave your thoughts, comments and suggestions.

Happy New Year!

Happy New Year everybody!  My blog post today is going to be about the positive things we have to look forward to in 2009. The past year is almost behind us, and in many respects that’s a good thing. Come tomorrow, we all get another chance to start fresh. Whether you own a business or simply work for one, you may be thinking the outlook is dim. But there are things to look forward to, and ways to take advantage of the business opportunities that are out there, especially through the internet. For example, If you’re in the website development business as I am, there is always new and innovative technology being produced, and that only helps us serve our clients better. Here are a few positive things to focus on in 2009.

There are business opportunities out there

In an article for Forbes, Saj-Nicole Joni notes that,  “the opportunities will be extraordinary for business leaders who have the vision, skill and courage to move forward.” These opportunities, in large part, involve the internet. If your business has a website or a blog, there are brand new avenues for free marketing available to you on a daily basis. Even more than that, the technology that allows us to create these websites and blogs also allow businesses to enhance their image and leave a lasting impression on a much wider scale.

Encourage others

This comes from a blog post by Danny Brown. He sent a call to his followers on twitter, and asked them to tell him how they would encourage greateness in 2009. Inspiring others not only makes them feel better, it makes you feel better as well. When everybody is feeling positive, more positive things tend to happen. If your business has a website, try using it to thank your customers/clients in some way. Whether that encouragement comes in the form of a simple note, a personalized email or special deals. Let your customers know you appreciate them, and believe me, they will be a customer for life. Make your blog more interactive, this not only helps bring you more traffic and potential business, it’s also a great way to make people feel as though what they have to say matters. One of the things I believe will become bigger in 2009 is social media, which is very interactive, so encouraging this through your own business keeps you on top of the trend as well.

A new year means a new start

Come January 20th, we will have a new president and, for many people, that’s already a huge improvement from the past eight years. But no matter how you feel about the politics of it, a new president brings fresh new ideas and that’s what we need more than anything. The new administration also knows the power of the internet, so I expect technology to grow by leaps and bounds.

It isn’t all just doom and gloom out there. A new year brings fresh hope, and in order to acccomplish the goals you have for yourself and your business, a healthy dose of hope can only improve your chances. Encourage others, think outside the box and focus on the good news. We at Datex Media want to wish you all a very happy and successful new year, and I encourage you all to share your thoughts on what the new year will bring.

Internet Marketing For Your Website: Tips On How It’s Done

online_business_networking_groupsInternet marketing has become as important, if not more so, than traditional marketing. With so many websites out there, companies now have the opportunity to reach a much wider audience, and with a good web design that incorporates search engine optimization (SEO), businesses can take advantage of boundless networking outlets, especially in the area of social media.

 

I just read an article at BloggerSavvy that spoke about the power of word-of-mouth advertising. This is one of the ways social media can help you with your internet marketing. In an article written by Kelly K. Spors for the Wall Street Journal, he states that “social media can help firms better connect with and market themselves to consumers and others in their industries, and they are often free.” In fact, websites like twitter, stumbleupon and digg are so popular that they have become part of many internet marketers’ daily lives. While having a website helps a business spread the word through the internet, you may also want to consider starting a blog as a companion site.

 

The plus side to creating a blog is the ability to go into more depth about your company’s niche market, products and services, and once you’ve built up some really good relationships through the social media networks, other people will begin to submit your blog posts to the various bookmarking sites and directories, which promotes your website even more. A good web design company can create a blog and incorporate it into your website for you; this way you can get traffic to both at the same time. The next thing you may want to consider is whether you want to hire a professional that is familiar with how internet marketing works.

 

Marketing a website and blog can be very time consuming, and I have found, better left to those who truly understand it. That’s why I recently hired a professional to handle my internet marketing for me. I’m so busy with my web design company and blog posts that I found it better to hire somebody who knew much more about how it all works than I do. Keep in mind, the key to internet marketing is networking and connecting with everybody in the blogosphere. This entails visiting the numerous social networking websites, visiting the websites of people you are building relationships with and commenting on sites that are in a similar market as you, just to name a few. As you can see, this can be a full time job, and if you’re busy running your business, you can’t really devote the time it takes to get the most out of this type of marketing.

 

While traditional marketing is still a vital part of promoting any business, internet marketing is growing by leaps and bounds. Owning my own web design company gives me a unique perspective on how many businesses today have a website for their company, and the numbers are growing everyday. It takes time and effort, but engaging your potential clientele in more personal relationships through social media has become a must in today’s technologically driven world. While I am fairly new to how this all works, I am educating myself quickly in order to catch up with the millions of people who already know the power of the internet. Being that I am a beginner, I welcome your thoughts, suggestions and comments; after all, that’s what building a connection is all about.

When Is It Time To Upgrade Your Website

We live in a technology driven world. That’s why upgrading your website can be one of the most important things you can do to help your business. Among other things, a website helps promote your company’s brand image as well as brand loyalty. With increased competition from the internet, you want to make sure your website stands above the rest and has up-to-date software. This can be especially important if you want to provide updated information to your customers in a timely manner. So, when do you know it’s time to upgrade your website?

The first and most obvious answer to that question is that you want to upgrade your website if it’s been more than a couple of years since you built it. You don’t want your customers to get the impression that you’ve neglected any part of your business, and new possibilities on the internet are emerging so fast that it’s easy for your website to look outdated. With new software coming out all the time, it can be difficult, if not impossible, for you to take advantage of all the marketing possibilities the internet provides. Without integrating some of this software into your already existing website, you may reduce your ability to promote your brand image and compete with the big guns out there.

Another key component when thinking about when to upgrade your website is how user-friendly your site is. One of the consequences of the internet being a relatively new medium is that users are still on the learning curve when it comes to knowing how best to utilize its possibilities. The way they navigate, read and interact with websites is adapting to enable more efficient browsing. Users have come to anticipate navigation being found in a certain place and being as easy to understand and follow as possible. In fact, one study found that one of the best ways to promote and maintain brand loyalty is by ensuring your website is high in user ability.  

Technology has come a long way and it’s done so very quickly. Because of this, a lot of websites were previously developed without anticipating the rapid changes in software and software applications. This means your website may be seriously behind the times, and that’s not good for your company’s brand image. Nobody wants to do business with a company they feel is out of touch. Enhanced organization and improved employee communication are two more reasons you may want to upgrade your website. At Datex Media, we can integrate a corporate portal into already existing software. This provides one central location for all your company’s needs, improving efficiency and streamlining your business. Another plus to this is it can improve your company’s carbon footprint because it can limit the amount of paper your business has to use.

Any good business knows that brand loyalty is vital. If you leave your website looking out of date, if your users find it hard to navigate, or if you look like you’ve neglected an integral part of your business, it’s probably time to upgrade. The internet is a fast-paced world, and you have to stay current, especially in terms of your website’s technology. Integrating innovative software, and giving your website the facelift it needs can go a long way in helping your company compete in the global market.

How to Take Your Business to the Next Level

business

in today’s global economy, it is no longer enough to simply hang a shingle on the porch and call yourself a business. In order to ensure you reach the masses and grow your business, a professional and user-friendly website is a must. One need only look at the statistics to understand how vital the internet has become to people around the world and the way we do business. As of June, 2008, “there were 1,463 million users of the internet, which accounted for 21.9% of the world’s population,” according to Internet World Stats. Those numbers represent the market you may be missing out on, if you don’t have a website for your business. A website gives you a presence on the ever-expanding web so that potential employees, business partners and, most importantly, customers can find out who you are and what products and services you have to offer.

Deciding to create a website for your business is the first step; the next step you make should involve how to go about doing that. There are a lot of different options out there, but the most important thing to keep in mind is that you want your website to enhance your business, which is why it is important to hire credible, well-established professionals to handle the job for you. It is crucial to understand that while a well-done website can greatly increase your revenue, a poorly designed one can be disastrous to all your hard work and reputation. When deciding which company you want to hire to create your new website, make sure you ask to see some of their previous work. You want to make sure the samples you are looking at look like they were done by experienced professionals and not just somebody’s third cousin who slapped something together and called himself a website designer. You also want to make sure the site you create is user-friendly; there’s nothing worse than losing clients because your website was confusing to navigate around.

A presence on the web helps level the playing field. With a website your business can compete with the big guns because many consumers today research information on the web before making a purchase, and often times these same consumers will take advantage of the convenience of buying those products online as well. This means that you don’t have to rely only on local business, you can reach a world-wide community of consumers. To give you an idea of how much extra revenue a website can generate for your business, here’s an excerpt from The SBRB / Business Today Study; “A total of 17.5% of the respondents which had Internet sites in 2006 said they generated up to 10% of their company’s total revenue from Internet revenue. Another 14.4% said they generated from 11% to 25% of their revenue from eCommerce and 10.4% said they generated from 26% to 50% of their overall revenue from their Internet sites. Of the remaining participants, 3.1% said they produced 51% to 75% of their revenue from eCommerce and 4.9% produced 76% to 99% of their revenue. eCommerce contributed 100% to the revenue of 3.1% of the respondents.”

With so much competition out there, it is more important than ever to stand out in the crowd. Some of the ways a business can achieve this are by creating a strong brand image, growing brand loyalty and having their own unique voice. You can see from the study above how integral websites have become to businesses around the world, which is why it is vital in today’s market to not only keep up with the trends, but to set them, which is one of the best ways to take any business to the next level.