What Goes Into Designing a Successful Business Website

business1Creating a website for your business is vital, in today’s global market. With the economy being what it is, you want to ensure your company is taking advantage of every opportunity it has to attract new clients and maintain customer loyalty. That’s why it’s so important to truly know what goes into building and designing a successful business website for your company. This can give you a more realistic understanding of the expected outcome.

 A website developer, at least a good one, will ensure the site they create to represent your business is user-friendly. This means that your clients and potential clients can easily navigate around the site and get the specific information they are looking for. There is nothing worse than attracting traffic to your site, and then losing potential business because it was too complicated for people to figure out how to use. This can be a major blow to your company and lose you valuable credibility, especially in today’s economy. In fact, a poorly designed website, or a website that doesn’t suit its purpose can affect your company’s bottom line.

In a study done by Aaron Marcus and Associates, Inc., experts state that “because there are so many poorly designed websites, when customers find one that “works”, they tend to do repeat business and gain trust in the organization.” The same study went on to say that they “estimated that improving the customer experience increases the number of buyers by 40% and increase order size by 10%.” Every company that has a website is competing in a global market, in today’s world. With this type of intense competition, you want to make sure you have one of those websites that “work.”

One of the components that go into creating a website is design; you want to make sure it represents your company well. Do the layout and artistic aspects show and tell your clients who you are and what you do? This is important because, for many people, this will be the first impression they have of your business. A good website developer will be able to create a site that is not only aesthetically appealing, but also, informative and truly reflective of your company. You also want to let your website developer know whether you are interested in creating a static or dynamic website, and if you want the website to have the capability to expand as the need arises.

A static website contains information or ‘code’ that doesn’t change. It has been crafted to work like a printed document and to be referred to on the web. One of the reasons company’s choose this is because much more can be done design-wise and in the construction, when the website developer knows how it will look in every browser. But, if you want to be able to update your website design on a fairly regular basis, a dynamic site can be designed to suit those needs.

A dynamic website is set up to automatically update your site whenever data changes. The content is usually fed from a database that will update the text and images on the website, once these changes are detected. This opens up a lot of options on the business applications of your website, but there are also a lot more variables to consider during the website design process. It can also be more expensive to build this type of website, so you need to weigh your need against the economic benefit. But, before you make the decision on which route to take, you may want to ask yourself what exactly you want your website to do.

Does your company want to sell products in the global market, do you want to call people to action, or is your business more interested in disseminating information? These are just a few of the questions you want to ask yourself and pass on to the web design team you hire. For example, at Datex Media, we create and build your website to suit your company’s specific needs. This means if you want to sell products online, we can integrate the software necessary to do that. You may want to organize one central location for all employee communication, or perhaps you want to add software that provides tutorials for your products and/or services. All these things, and more, can be done it’s just a matter of knowing what your company’s vision and purpose is.

A professionally done, well-designed website can improve your company’s business in many ways. A good web design can provide new avenues for marketing and advertising as well as giving your brand image a boost. That being said, it is important for you to know what goes into creating a successful website, in order to understand how much they truly have to offer.

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Why You Need to Upgrade Your Website

If you’re like most people, you have a website for your business. In fact, as of Oct, 2008, “there were approximately 184,000,000 websites across all domains,” according to the Netcraft Web Server Survey. Websites have become vital to any business, especially in today’s global economy. While the growing number of websites is a good thing, as it helps promote and generate business, it also makes competing in the global market much tougher. One of the key things you can do to say a cut above the rest is to upgrade your website.

Many of you out there had your mother’s cousin, a friend or a college student build your original website. That may be a great way to save money, but in the long run, it could be the downfall of your business. With so much new technology out there, the global market demands you keep up, or you may get lost in the shuffle. Just because your college buddy knows more about how to build a website than you do, that doesn’t mean you should put your business website in his hands. With more and more business’s depending on the global economy, it is more important than ever to ensure you hire a company that is on the cutting edge, with regards to software design.

There are many reasons to upgrade your website, not the least of which is how it can help generate more business revenue. The global market has inundated the World Wide Web, which means you must have more sophisticated software to get noticed by those all important search engines. People do online searches from all over the world, which is how you can get business from everybody involved in the global economy and not just rely on local business. When you upgrade your website, you are also making it easier for your visitors to navigate around and get a good feel for what your business has to offer. There is nothing worse than getting traffic to your website, but losing business because the potential clients because it wasn’t user-friendly.

When you upgrade your website, you are also leveling the playing field with all the big guns in the corporate world. That being said, if you keep the website uncle Charley built for you, you could lose all credibility with future customers. As I mentioned before, technology is ever-changing, and if you have a website that was created for you in 2000, you are losing revenue to company’s that have directed their finances to online marketing. That brings up another good point; online marketing helps generate revenue, and, in most cases, it’s completely free to you. But, many of the software applications and tools you need to get the most out of this free marketing require you to have a website that can accept them and the older software that was used to build websites in years past doesn’t.

Running a business can be expensive, and there are a lot of different aspects of the business to keep in mind, but if you don’t upgrade your website you will be unable to compete the expanding global market, which in turn will cost you far more revenue than you will spend implementing new software. The global economy is growing daily and expanding to include more and more countries, towns, villages and cities. In order to not be left behind, you have to keep up with the changing times, and one of the best ways to do that is by keeping up with the changing technology.