When Is It Time To Upgrade Your Website

We live in a technology driven world. That’s why upgrading your website can be one of the most important things you can do to help your business. Among other things, a website helps promote your company’s brand image as well as brand loyalty. With increased competition from the internet, you want to make sure your website stands above the rest and has up-to-date software. This can be especially important if you want to provide updated information to your customers in a timely manner. So, when do you know it’s time to upgrade your website?

The first and most obvious answer to that question is that you want to upgrade your website if it’s been more than a couple of years since you built it. You don’t want your customers to get the impression that you’ve neglected any part of your business, and new possibilities on the internet are emerging so fast that it’s easy for your website to look outdated. With new software coming out all the time, it can be difficult, if not impossible, for you to take advantage of all the marketing possibilities the internet provides. Without integrating some of this software into your already existing website, you may reduce your ability to promote your brand image and compete with the big guns out there.

Another key component when thinking about when to upgrade your website is how user-friendly your site is. One of the consequences of the internet being a relatively new medium is that users are still on the learning curve when it comes to knowing how best to utilize its possibilities. The way they navigate, read and interact with websites is adapting to enable more efficient browsing. Users have come to anticipate navigation being found in a certain place and being as easy to understand and follow as possible. In fact, one study found that one of the best ways to promote and maintain brand loyalty is by ensuring your website is high in user ability.  

Technology has come a long way and it’s done so very quickly. Because of this, a lot of websites were previously developed without anticipating the rapid changes in software and software applications. This means your website may be seriously behind the times, and that’s not good for your company’s brand image. Nobody wants to do business with a company they feel is out of touch. Enhanced organization and improved employee communication are two more reasons you may want to upgrade your website. At Datex Media, we can integrate a corporate portal into already existing software. This provides one central location for all your company’s needs, improving efficiency and streamlining your business. Another plus to this is it can improve your company’s carbon footprint because it can limit the amount of paper your business has to use.

Any good business knows that brand loyalty is vital. If you leave your website looking out of date, if your users find it hard to navigate, or if you look like you’ve neglected an integral part of your business, it’s probably time to upgrade. The internet is a fast-paced world, and you have to stay current, especially in terms of your website’s technology. Integrating innovative software, and giving your website the facelift it needs can go a long way in helping your company compete in the global market.

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What Goes Into Designing a Successful Business Website

business1Creating a website for your business is vital, in today’s global market. With the economy being what it is, you want to ensure your company is taking advantage of every opportunity it has to attract new clients and maintain customer loyalty. That’s why it’s so important to truly know what goes into building and designing a successful business website for your company. This can give you a more realistic understanding of the expected outcome.

 A website developer, at least a good one, will ensure the site they create to represent your business is user-friendly. This means that your clients and potential clients can easily navigate around the site and get the specific information they are looking for. There is nothing worse than attracting traffic to your site, and then losing potential business because it was too complicated for people to figure out how to use. This can be a major blow to your company and lose you valuable credibility, especially in today’s economy. In fact, a poorly designed website, or a website that doesn’t suit its purpose can affect your company’s bottom line.

In a study done by Aaron Marcus and Associates, Inc., experts state that “because there are so many poorly designed websites, when customers find one that “works”, they tend to do repeat business and gain trust in the organization.” The same study went on to say that they “estimated that improving the customer experience increases the number of buyers by 40% and increase order size by 10%.” Every company that has a website is competing in a global market, in today’s world. With this type of intense competition, you want to make sure you have one of those websites that “work.”

One of the components that go into creating a website is design; you want to make sure it represents your company well. Do the layout and artistic aspects show and tell your clients who you are and what you do? This is important because, for many people, this will be the first impression they have of your business. A good website developer will be able to create a site that is not only aesthetically appealing, but also, informative and truly reflective of your company. You also want to let your website developer know whether you are interested in creating a static or dynamic website, and if you want the website to have the capability to expand as the need arises.

A static website contains information or ‘code’ that doesn’t change. It has been crafted to work like a printed document and to be referred to on the web. One of the reasons company’s choose this is because much more can be done design-wise and in the construction, when the website developer knows how it will look in every browser. But, if you want to be able to update your website design on a fairly regular basis, a dynamic site can be designed to suit those needs.

A dynamic website is set up to automatically update your site whenever data changes. The content is usually fed from a database that will update the text and images on the website, once these changes are detected. This opens up a lot of options on the business applications of your website, but there are also a lot more variables to consider during the website design process. It can also be more expensive to build this type of website, so you need to weigh your need against the economic benefit. But, before you make the decision on which route to take, you may want to ask yourself what exactly you want your website to do.

Does your company want to sell products in the global market, do you want to call people to action, or is your business more interested in disseminating information? These are just a few of the questions you want to ask yourself and pass on to the web design team you hire. For example, at Datex Media, we create and build your website to suit your company’s specific needs. This means if you want to sell products online, we can integrate the software necessary to do that. You may want to organize one central location for all employee communication, or perhaps you want to add software that provides tutorials for your products and/or services. All these things, and more, can be done it’s just a matter of knowing what your company’s vision and purpose is.

A professionally done, well-designed website can improve your company’s business in many ways. A good web design can provide new avenues for marketing and advertising as well as giving your brand image a boost. That being said, it is important for you to know what goes into creating a successful website, in order to understand how much they truly have to offer.

Software That Can Help Streamline Business For Commercial Properties

One of the fastest ways to lose a client is to miss out on opportunities you have to serve their needs, which is why in today’s global economy, it is more important than ever to maintain quality customer service. This is especially true, when speaking of commercial property. Whether that commercial property is large-scale real estate or residential, there is innovative software technology that can help maximize the service you provide your tenants and help generate your company more revenue.

Property Management for Residential Real Estate
The crisis in the housing market has left thousands of people looking for a new place to live. In fact, “foreclosure filings spiked to 71% in the third quarter of this year,” according to money.cnn.com, and many of these displaced people are now living in apartment rentals. As a property management company, the goal is not only to get your apartments rented, but also, keep the renters in their units, and the quickest way to watch those renters walk out the door at the end of their lease is to leave them feeling neglected. In order to ensure renter satisfaction and promote positive word of mouth advertisement for your properties, you want to stay organized and on top of the maintenance and upkeep of the property you are managing. One of the best ways to do this is to allow tenants to communicate directly with the management company via a website.

How Software Can Help
One of the things we specialize in at Datex Media is personalizing different companies’ websites to match their specific needs, and implementing a corporate portal is one way we can help property management companies do business more effectively. We can also create software that integrates both the internal portal and the external website to allow more effective communication between your residents and or and the management team. Here are a few examples of how this type of software can help streamline business.
1. create one location to submit work orders and service requests, which minimizes the amount of time a renter has to wait to get something fixed
2. create one location for all property managers to input and track lease information for all the different buildings the company owns
3. create an executive dashboard where approved personal can view all pertinent information regarding their rental properties
4. create a central location to input and view a summary of all the property vendors.
5. and coming soon, the ability to download and organize all necessary data into your iPhone

While these are a few of the different ways we can help property management companies in residential real estate, the options are really endless. As the client, you work hand-in-hand with Datex Media to create whatever system best suits your company’s needs.

Property Management for Large-Scale Real Estate
In an article written for Financialweek.com, Frank Bryt writes that commercial properties “have risen to a 7.7% vacancy rate, which is the highest it’s been in 12 years; this also marks the 12th consecutive quarter of flat or deteriorating retail occupancy at the national level.” With these numbers being what they are, keeping your tenants is just as important as maintaining and increasing your customer traffic. Using specialized software can help keep your renters and shoppers happy.

How Software Can Help
Creating a corporate portal and integrating it into your external website can greatly improve your productivity, customer satisfaction and provide an avenue for marketing that cost less and reaches a wider audience. Here are a few examples of what this type of software can do;

1. centralize communication between the property owner, manager and the people who rent space in your building
2. facilitate a quicker and more efficient way of submitting service and maintenance requests
3. create a summary of all renters in your building
4. generate more revenue by creating an opportunity for each renter to market their products and sales online
5. generate more revenue by advertising to the public different events taking place at or related to your property
6. create a summary of the different businesses and services offered in your building that the customer can access online

In today’s global economy, it is more important than ever to maintain customer satisfaction. With the housing market being what it is, apartment rentals are raising, and with the economy slumping, maintaining tenants in larger commercial properties is becoming more of a challenge. Implementing innovative software technology can help your business stay organized and stay abreast of what is going on with every aspect, and in today’s market, the better service you provide, the more revenue you will generate.

Why You Need to Upgrade Your Website

If you’re like most people, you have a website for your business. In fact, as of Oct, 2008, “there were approximately 184,000,000 websites across all domains,” according to the Netcraft Web Server Survey. Websites have become vital to any business, especially in today’s global economy. While the growing number of websites is a good thing, as it helps promote and generate business, it also makes competing in the global market much tougher. One of the key things you can do to say a cut above the rest is to upgrade your website.

Many of you out there had your mother’s cousin, a friend or a college student build your original website. That may be a great way to save money, but in the long run, it could be the downfall of your business. With so much new technology out there, the global market demands you keep up, or you may get lost in the shuffle. Just because your college buddy knows more about how to build a website than you do, that doesn’t mean you should put your business website in his hands. With more and more business’s depending on the global economy, it is more important than ever to ensure you hire a company that is on the cutting edge, with regards to software design.

There are many reasons to upgrade your website, not the least of which is how it can help generate more business revenue. The global market has inundated the World Wide Web, which means you must have more sophisticated software to get noticed by those all important search engines. People do online searches from all over the world, which is how you can get business from everybody involved in the global economy and not just rely on local business. When you upgrade your website, you are also making it easier for your visitors to navigate around and get a good feel for what your business has to offer. There is nothing worse than getting traffic to your website, but losing business because the potential clients because it wasn’t user-friendly.

When you upgrade your website, you are also leveling the playing field with all the big guns in the corporate world. That being said, if you keep the website uncle Charley built for you, you could lose all credibility with future customers. As I mentioned before, technology is ever-changing, and if you have a website that was created for you in 2000, you are losing revenue to company’s that have directed their finances to online marketing. That brings up another good point; online marketing helps generate revenue, and, in most cases, it’s completely free to you. But, many of the software applications and tools you need to get the most out of this free marketing require you to have a website that can accept them and the older software that was used to build websites in years past doesn’t.

Running a business can be expensive, and there are a lot of different aspects of the business to keep in mind, but if you don’t upgrade your website you will be unable to compete the expanding global market, which in turn will cost you far more revenue than you will spend implementing new software. The global economy is growing daily and expanding to include more and more countries, towns, villages and cities. In order to not be left behind, you have to keep up with the changing times, and one of the best ways to do that is by keeping up with the changing technology.

How Corporate Portals are Revolutionizing Business

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Communication; when speaking about any relationship, whether it is personal or professional, good communication is a must. When it comes to corporate business, or any business for that matter whether it be big, small, or just starting out, it can make or break productivity and cause a loss of precious revenue. One of the most innovative technologies to come along in a while, corporate portals, is helping to streamline business, improve employee communication and stop the unnecessary loss of that all important revenue.

 By integrating a corporate portal into your already existing website, you can keep track of everything and everyone that has to do with your business. In fact, “some have gone so far as to call corporate portals the next generation of computing, saying that portals will do for global knowledge-work what the railroad did for the industrial revolution,” according to Information Week Online. The idea is that the corporate portal can automate all your company’s information in one central location on your website, thereby, reducing the amount of redundancy and miscommunication that can wreak havoc with the way you do business. Ok, so now we have an idea of why corporate portals are so important, but what are they exactly and how do they work?

Simply put, a corporate portal is like having the files of every office in your company located in one central location on your website. Moreover, there are software companies that can personalize the portal they are building for you to have separate pages for each employee. This allows the employee to stay on top of the work they have been assigned as well as keep the boss updated on what stage the employee is at on any given task. But there is much more to it than that. As we have come to see, many businesses are going paperless. Doing away with the extreme amount of wasted paper not only saves a company money, but as an extra-added bonus, helps protect the environment. For example, all those forms and contracts that need to be filled out can be accessed on the corporate portal and forwarded to whoever is in charge of organizing them. This would be a good example of a task page for the HR department. Corporate portals can also prevent the loss of valued customers.

Streamlining communication through corporate portals helps everybody in the company keep track of what their customer’s needs are. As any business person will tell you, their company’s survival rests on the attention they give their clients. Imagine missing an appointment because their message got lost; when you have one location to organize all the pertinent information, you are much less likely to run into this type of problem, because as workers move from task to task, job to job, and company to company, their basic work context travels with them. These are just a few examples of how valuable and asset corporate portals can be. The bottom line is that you want to ensure you hire a company that will work with you to design the program that works best for you business. Forget the canned software that’s out there; their limited, complicated and don’t give you the personal attention you need to take advantage of all the different aspects a corporate portal can provide.

The internet has made our lives much easier, and the exciting part is that it is constantly growing and revolutionizing the way we live and do business. In fact, it won’t be long before you can become even more mobile, as new technology will soon bring corporate portals to the iPhone. If you want to increase productivity, generate more revenue and improve your company’s culture through better communication, a corporate portal is something you should look into.

     

How to Take Your Business to the Next Level

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in today’s global economy, it is no longer enough to simply hang a shingle on the porch and call yourself a business. In order to ensure you reach the masses and grow your business, a professional and user-friendly website is a must. One need only look at the statistics to understand how vital the internet has become to people around the world and the way we do business. As of June, 2008, “there were 1,463 million users of the internet, which accounted for 21.9% of the world’s population,” according to Internet World Stats. Those numbers represent the market you may be missing out on, if you don’t have a website for your business. A website gives you a presence on the ever-expanding web so that potential employees, business partners and, most importantly, customers can find out who you are and what products and services you have to offer.

Deciding to create a website for your business is the first step; the next step you make should involve how to go about doing that. There are a lot of different options out there, but the most important thing to keep in mind is that you want your website to enhance your business, which is why it is important to hire credible, well-established professionals to handle the job for you. It is crucial to understand that while a well-done website can greatly increase your revenue, a poorly designed one can be disastrous to all your hard work and reputation. When deciding which company you want to hire to create your new website, make sure you ask to see some of their previous work. You want to make sure the samples you are looking at look like they were done by experienced professionals and not just somebody’s third cousin who slapped something together and called himself a website designer. You also want to make sure the site you create is user-friendly; there’s nothing worse than losing clients because your website was confusing to navigate around.

A presence on the web helps level the playing field. With a website your business can compete with the big guns because many consumers today research information on the web before making a purchase, and often times these same consumers will take advantage of the convenience of buying those products online as well. This means that you don’t have to rely only on local business, you can reach a world-wide community of consumers. To give you an idea of how much extra revenue a website can generate for your business, here’s an excerpt from The SBRB / Business Today Study; “A total of 17.5% of the respondents which had Internet sites in 2006 said they generated up to 10% of their company’s total revenue from Internet revenue. Another 14.4% said they generated from 11% to 25% of their revenue from eCommerce and 10.4% said they generated from 26% to 50% of their overall revenue from their Internet sites. Of the remaining participants, 3.1% said they produced 51% to 75% of their revenue from eCommerce and 4.9% produced 76% to 99% of their revenue. eCommerce contributed 100% to the revenue of 3.1% of the respondents.”

With so much competition out there, it is more important than ever to stand out in the crowd. Some of the ways a business can achieve this are by creating a strong brand image, growing brand loyalty and having their own unique voice. You can see from the study above how integral websites have become to businesses around the world, which is why it is vital in today’s market to not only keep up with the trends, but to set them, which is one of the best ways to take any business to the next level.