What Goes Into Designing a Successful Business Website

business1Creating a website for your business is vital, in today’s global market. With the economy being what it is, you want to ensure your company is taking advantage of every opportunity it has to attract new clients and maintain customer loyalty. That’s why it’s so important to truly know what goes into building and designing a successful business website for your company. This can give you a more realistic understanding of the expected outcome.

 A website developer, at least a good one, will ensure the site they create to represent your business is user-friendly. This means that your clients and potential clients can easily navigate around the site and get the specific information they are looking for. There is nothing worse than attracting traffic to your site, and then losing potential business because it was too complicated for people to figure out how to use. This can be a major blow to your company and lose you valuable credibility, especially in today’s economy. In fact, a poorly designed website, or a website that doesn’t suit its purpose can affect your company’s bottom line.

In a study done by Aaron Marcus and Associates, Inc., experts state that “because there are so many poorly designed websites, when customers find one that “works”, they tend to do repeat business and gain trust in the organization.” The same study went on to say that they “estimated that improving the customer experience increases the number of buyers by 40% and increase order size by 10%.” Every company that has a website is competing in a global market, in today’s world. With this type of intense competition, you want to make sure you have one of those websites that “work.”

One of the components that go into creating a website is design; you want to make sure it represents your company well. Do the layout and artistic aspects show and tell your clients who you are and what you do? This is important because, for many people, this will be the first impression they have of your business. A good website developer will be able to create a site that is not only aesthetically appealing, but also, informative and truly reflective of your company. You also want to let your website developer know whether you are interested in creating a static or dynamic website, and if you want the website to have the capability to expand as the need arises.

A static website contains information or ‘code’ that doesn’t change. It has been crafted to work like a printed document and to be referred to on the web. One of the reasons company’s choose this is because much more can be done design-wise and in the construction, when the website developer knows how it will look in every browser. But, if you want to be able to update your website design on a fairly regular basis, a dynamic site can be designed to suit those needs.

A dynamic website is set up to automatically update your site whenever data changes. The content is usually fed from a database that will update the text and images on the website, once these changes are detected. This opens up a lot of options on the business applications of your website, but there are also a lot more variables to consider during the website design process. It can also be more expensive to build this type of website, so you need to weigh your need against the economic benefit. But, before you make the decision on which route to take, you may want to ask yourself what exactly you want your website to do.

Does your company want to sell products in the global market, do you want to call people to action, or is your business more interested in disseminating information? These are just a few of the questions you want to ask yourself and pass on to the web design team you hire. For example, at Datex Media, we create and build your website to suit your company’s specific needs. This means if you want to sell products online, we can integrate the software necessary to do that. You may want to organize one central location for all employee communication, or perhaps you want to add software that provides tutorials for your products and/or services. All these things, and more, can be done it’s just a matter of knowing what your company’s vision and purpose is.

A professionally done, well-designed website can improve your company’s business in many ways. A good web design can provide new avenues for marketing and advertising as well as giving your brand image a boost. That being said, it is important for you to know what goes into creating a successful website, in order to understand how much they truly have to offer.

Software That Can Help Streamline Business For Commercial Properties

One of the fastest ways to lose a client is to miss out on opportunities you have to serve their needs, which is why in today’s global economy, it is more important than ever to maintain quality customer service. This is especially true, when speaking of commercial property. Whether that commercial property is large-scale real estate or residential, there is innovative software technology that can help maximize the service you provide your tenants and help generate your company more revenue.

Property Management for Residential Real Estate
The crisis in the housing market has left thousands of people looking for a new place to live. In fact, “foreclosure filings spiked to 71% in the third quarter of this year,” according to money.cnn.com, and many of these displaced people are now living in apartment rentals. As a property management company, the goal is not only to get your apartments rented, but also, keep the renters in their units, and the quickest way to watch those renters walk out the door at the end of their lease is to leave them feeling neglected. In order to ensure renter satisfaction and promote positive word of mouth advertisement for your properties, you want to stay organized and on top of the maintenance and upkeep of the property you are managing. One of the best ways to do this is to allow tenants to communicate directly with the management company via a website.

How Software Can Help
One of the things we specialize in at Datex Media is personalizing different companies’ websites to match their specific needs, and implementing a corporate portal is one way we can help property management companies do business more effectively. We can also create software that integrates both the internal portal and the external website to allow more effective communication between your residents and or and the management team. Here are a few examples of how this type of software can help streamline business.
1. create one location to submit work orders and service requests, which minimizes the amount of time a renter has to wait to get something fixed
2. create one location for all property managers to input and track lease information for all the different buildings the company owns
3. create an executive dashboard where approved personal can view all pertinent information regarding their rental properties
4. create a central location to input and view a summary of all the property vendors.
5. and coming soon, the ability to download and organize all necessary data into your iPhone

While these are a few of the different ways we can help property management companies in residential real estate, the options are really endless. As the client, you work hand-in-hand with Datex Media to create whatever system best suits your company’s needs.

Property Management for Large-Scale Real Estate
In an article written for Financialweek.com, Frank Bryt writes that commercial properties “have risen to a 7.7% vacancy rate, which is the highest it’s been in 12 years; this also marks the 12th consecutive quarter of flat or deteriorating retail occupancy at the national level.” With these numbers being what they are, keeping your tenants is just as important as maintaining and increasing your customer traffic. Using specialized software can help keep your renters and shoppers happy.

How Software Can Help
Creating a corporate portal and integrating it into your external website can greatly improve your productivity, customer satisfaction and provide an avenue for marketing that cost less and reaches a wider audience. Here are a few examples of what this type of software can do;

1. centralize communication between the property owner, manager and the people who rent space in your building
2. facilitate a quicker and more efficient way of submitting service and maintenance requests
3. create a summary of all renters in your building
4. generate more revenue by creating an opportunity for each renter to market their products and sales online
5. generate more revenue by advertising to the public different events taking place at or related to your property
6. create a summary of the different businesses and services offered in your building that the customer can access online

In today’s global economy, it is more important than ever to maintain customer satisfaction. With the housing market being what it is, apartment rentals are raising, and with the economy slumping, maintaining tenants in larger commercial properties is becoming more of a challenge. Implementing innovative software technology can help your business stay organized and stay abreast of what is going on with every aspect, and in today’s market, the better service you provide, the more revenue you will generate.

How Corporate Portals are Revolutionizing Business

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Communication; when speaking about any relationship, whether it is personal or professional, good communication is a must. When it comes to corporate business, or any business for that matter whether it be big, small, or just starting out, it can make or break productivity and cause a loss of precious revenue. One of the most innovative technologies to come along in a while, corporate portals, is helping to streamline business, improve employee communication and stop the unnecessary loss of that all important revenue.

 By integrating a corporate portal into your already existing website, you can keep track of everything and everyone that has to do with your business. In fact, “some have gone so far as to call corporate portals the next generation of computing, saying that portals will do for global knowledge-work what the railroad did for the industrial revolution,” according to Information Week Online. The idea is that the corporate portal can automate all your company’s information in one central location on your website, thereby, reducing the amount of redundancy and miscommunication that can wreak havoc with the way you do business. Ok, so now we have an idea of why corporate portals are so important, but what are they exactly and how do they work?

Simply put, a corporate portal is like having the files of every office in your company located in one central location on your website. Moreover, there are software companies that can personalize the portal they are building for you to have separate pages for each employee. This allows the employee to stay on top of the work they have been assigned as well as keep the boss updated on what stage the employee is at on any given task. But there is much more to it than that. As we have come to see, many businesses are going paperless. Doing away with the extreme amount of wasted paper not only saves a company money, but as an extra-added bonus, helps protect the environment. For example, all those forms and contracts that need to be filled out can be accessed on the corporate portal and forwarded to whoever is in charge of organizing them. This would be a good example of a task page for the HR department. Corporate portals can also prevent the loss of valued customers.

Streamlining communication through corporate portals helps everybody in the company keep track of what their customer’s needs are. As any business person will tell you, their company’s survival rests on the attention they give their clients. Imagine missing an appointment because their message got lost; when you have one location to organize all the pertinent information, you are much less likely to run into this type of problem, because as workers move from task to task, job to job, and company to company, their basic work context travels with them. These are just a few examples of how valuable and asset corporate portals can be. The bottom line is that you want to ensure you hire a company that will work with you to design the program that works best for you business. Forget the canned software that’s out there; their limited, complicated and don’t give you the personal attention you need to take advantage of all the different aspects a corporate portal can provide.

The internet has made our lives much easier, and the exciting part is that it is constantly growing and revolutionizing the way we live and do business. In fact, it won’t be long before you can become even more mobile, as new technology will soon bring corporate portals to the iPhone. If you want to increase productivity, generate more revenue and improve your company’s culture through better communication, a corporate portal is something you should look into.