SEO and Your Website: How Does it Work?

Got a website or a blog? If so, than you are at least familiar with the term SEO, or search engine optimization. It has become an integral part of any web design, especially if it’s for a business. So we all know it’s important, but many people are still confused as to exactly what it is or how it works. Because of this confusion, many businesses hire companies that claim to be SEO experts, and often times, they are making lofty promises and charging even loftier prices for their service.

SEO is an acronym for “search engine optimization” or “search engine optimizer.” The goal is to get your website and/or blog a higher ranking in the search engines and drive more traffic to your business site. There are a handful of things that go into achieving this type of specific web design, which include: content development, keyword research, expertise in specific markets and html formatting, just to name a few. Now, this type of service can be a good thing, especially if you or your company doesn’t have enough time to devote to this aspect of their business. That being said, many of these companies are promising immediate results and charging an arm and a leg for them.

From everything I’ve researched, it seems as if it takes more than a couple of days to generate heavy traffic to a website, in fact it can take several months. So, if you decide to hire an SEO specialist, be vary wary if they promise quick results. To me an SEO company is like a psychiatrist, in that it’s an ongoing process and one really never knows what is going to happen. Now that’s just my opinion based on what I’ve learned for my own web design company. Another question to ask is, is the money you are paying these people worth it?

Some of the quotes I’ve seen for SEO services range between $20,000-$30,000 and a monthly maintenance fee. It seems a bit pricey to me, especially if you can find out how to do it all yourself. But that’s the question, is improving your website’s ranking worth that much money to your business, and do you really need to spend that much or can you find companies that will do it cheaper? My feeling is that you have to devote a lot of time to your company’s blog and/or website to really get it going. Creating the web design is just the first step; you have to also ensure you are providing fresh, quality content to your blog on a regular bases, you have to research the appropriate and most-used keywords on a daily basis and you have to submit your pages to the various search engines and social networking sites. And that just scratches the surface.

So here are a few questions to all of you. How much do you think a business should pay for an SEO specialist? Do you think you even need to hire outside help for your website, or should you just do it yourself? How long do you think is a reasonable amount of time before you start seeing higher rankings and more traffic to your blog? And what are some of the warning signs to look for, when hiring outside help? I know one thing you definitely want to be careful about is hiring a company that breaks the rules set forth by Google. There are a lot of dirty tricks companies are employing, and they do get quick results; however, these results don’t last and it can get you banned from some of the most important search engines out there. Now let’s hear what you all have to say about it.


21 Responses to “SEO and Your Website: How Does it Work?”

  1. Posts about SEO as of December 10, 2008 | The Lessnau Lounge Says:

    […] and the use of white hat methods for this project. I would also like an excel spreadsheet […] SEO and Your Website: How Does it Work? – 12/10/2008 Got a website or a blog? If so, than you are at least […]

  2. Marketing Company Says:

    Very good approach. Seo and web site
    are very much related with each other.

  3. Work From Home » Blog Archive » Working at Home Blog Carnival-115th Edition Says:

    […] Mahler presents SEO and Your Website: How Does it Work? posted at Datex Media, saying, “Got a website or a blog? If so, than you are at least […]

  4. Adrian Eden Says:

    Im not a professional SEOptimizer, but I believe I do know a thing or 2 about SEO…I believe the price for receiving great SEO on your website should be determined by the content, the language, and the ultimate goals of the company as well as any personal or relationship ties you may have. Charging by the hour may be good for some, but overall it is not a good indication SEO quality.

  5. JackVallen Says:

    Nice work, autor. This must be useful.

  6. Work at Home Carnival #4 | Says:

    […] Mahler presents SEO and Your Website: How Does it Work? posted at Datex Media. Got a website or a blog? If so, than you are at least familiar with the term […]

  7. Internet Marketing For Your Website: Tips On How It’s Done « Datex Media Says:

    […] to the various bookmarking sites and directories, which promotes your website even more. A good web design company can create a blog and incorporate it into your website for you; this way you can get traffic to […]

  8. Salwa Says:

    I think SEO is a must thing to learn for any webmaster so you can do it your self. This won’t just save you money but will also keep you on safe side. What I came to know about many seo companies (not all of course, but many) is they use dirty tricks to do their job which does work by the way but can get you banned from Google (The top dog) so for me that’s a big NO NO!

  9. optimizacija spletnih strani Says:

    thanks adrian, interesting article, well written, i try to be seo myself also

  10. Alka Shakya Says:

    hey I really think hiring company that charges you so much for SEO is a stupid idea. And I don think anyone can really guarantee the position on Google. If it was possible lot of people would be trying it. The best thing to do is to keep yourself updated.. SEO is all about content and if you know how to play with keywords then well you are almost there..

  11. Alka Shakya Says:

    Yupp Scott, Google keeps updating their algorithms. I thut they’d do so in 2009 but by 30th dec ’08 (i think) they already changed their ranking method and many websites faced PR fluctuation. The ones who got better PR were obviously happy but there were lotta web pages whose PRs dropped. It is real hard to guess what’s up Google’s Sleeves..!!!

  12. Small and Home Business Carnival - January 2009 « Small and Home Business Carnival Says:

    […] Mahler presents SEO and Your Website: How Does it Work? posted at Datex Media, saying, “Got a website or a blog? If so, than you are at least […]

  13. King Says:

    Of course there are many attributes that search engine takes into consideration for its page rank and of course there are a few tricks that could even fool them, however, they cann’t fool for a long time. The cops are getting smarter and would catch the culprit and ban them very shortly!

    It is always better to genuinely improve the page rank by improving gradually with quality, which is what the search engines want to rate. The search engines are more dynamic than we think, they update their algorithm frequently, so that they are not fooled and provide the best organic search.


  14. Steve Says:

    Typical period for any improvements in traffic is about 3-4 months. This is mainly because sometime will be taken by Google to update its database.

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