Creating a website for your business is vital, in today’s global market. With the economy being what it is, you want to ensure your company is taking advantage of every opportunity it has to attract new clients and maintain customer loyalty. That’s why it’s so important to truly know what goes into building and designing a successful business website for your company. This can give you a more realistic understanding of the expected outcome.
A website developer, at least a good one, will ensure the site they create to represent your business is user-friendly. This means that your clients and potential clients can easily navigate around the site and get the specific information they are looking for. There is nothing worse than attracting traffic to your site, and then losing potential business because it was too complicated for people to figure out how to use. This can be a major blow to your company and lose you valuable credibility, especially in today’s economy. In fact, a poorly designed website, or a website that doesn’t suit its purpose can affect your company’s bottom line.
In a study done by Aaron Marcus and Associates, Inc., experts state that “because there are so many poorly designed websites, when customers find one that “works”, they tend to do repeat business and gain trust in the organization.” The same study went on to say that they “estimated that improving the customer experience increases the number of buyers by 40% and increase order size by 10%.” Every company that has a website is competing in a global market, in today’s world. With this type of intense competition, you want to make sure you have one of those websites that “work.”
One of the components that go into creating a website is design; you want to make sure it represents your company well. Do the layout and artistic aspects show and tell your clients who you are and what you do? This is important because, for many people, this will be the first impression they have of your business. A good website developer will be able to create a site that is not only aesthetically appealing, but also, informative and truly reflective of your company. You also want to let your website developer know whether you are interested in creating a static or dynamic website, and if you want the website to have the capability to expand as the need arises.
A static website contains information or ‘code’ that doesn’t change. It has been crafted to work like a printed document and to be referred to on the web. One of the reasons company’s choose this is because much more can be done design-wise and in the construction, when the website developer knows how it will look in every browser. But, if you want to be able to update your website design on a fairly regular basis, a dynamic site can be designed to suit those needs.
A dynamic website is set up to automatically update your site whenever data changes. The content is usually fed from a database that will update the text and images on the website, once these changes are detected. This opens up a lot of options on the business applications of your website, but there are also a lot more variables to consider during the website design process. It can also be more expensive to build this type of website, so you need to weigh your need against the economic benefit. But, before you make the decision on which route to take, you may want to ask yourself what exactly you want your website to do.
Does your company want to sell products in the global market, do you want to call people to action, or is your business more interested in disseminating information? These are just a few of the questions you want to ask yourself and pass on to the web design team you hire. For example, at Datex Media, we create and build your website to suit your company’s specific needs. This means if you want to sell products online, we can integrate the software necessary to do that. You may want to organize one central location for all employee communication, or perhaps you want to add software that provides tutorials for your products and/or services. All these things, and more, can be done it’s just a matter of knowing what your company’s vision and purpose is.
A professionally done, well-designed website can improve your company’s business in many ways. A good web design can provide new avenues for marketing and advertising as well as giving your brand image a boost. That being said, it is important for you to know what goes into creating a successful website, in order to understand how much they truly have to offer.